This screencast walks the learner through the Morrison, Ross, & Kemp instructional design method and uses an entertaining scenario where a personal trainer (who bears a striking resemblance to Arnold Schwarzenegger) must design a fitness program for a new client. I created original graphics and did all of the voiceover work for this video. By the end of this presentation you will have a much better understanding of this versatile and effective model, and hopefully you will have had a laugh or two.